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SEO ROI Calculator

Tools and Calculators

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Why this is important

SEO is a part of SEM marketing, and has to be treated as a marketing campaign, with fairly low conversion rate, and fairly large effort required to achieve results. Even though SEO Marketing can be cost efficient, it may be hard to project profit. The purpose of the calculator is forecast an approximate profit for the SEO effort.

CTR(Click Through Rate) Chart - an approximate clicks distribution on the first page of SERP (Search Engine Results Page):

  • Position #1: 45.46% of all clicks
  • Position #2: 15.69% of all clicks
  • Position #3: 10.09% of all clicks
  • Position #4: 5.49% of all clicks
  • Position #5: 5.00% of all clicks
  • Position #6: 3.94% of all clicks
  • Position #7: 2.51% of all clicks
  • Position #8: 2.94% of all clicks
  • Position #9: 1.97% of all clicks
  • Position #10: 2.71% of all clicks

Total: 95.91% of all clicks occur on Page #1 of SERPs

This SEO calculator displays projected metrics over 1 year period of time. The calculation assumes you add the same amount of keywords every months over the period of 1 year.

Fill up the Form below

Average Monthly Search Volume Per Keyword:
How many times on average each of your keywords is searched. If not sure, put here 80,000

New Keywords Added Monthly:
General optimization speed is about 5 keywords/day/person. Do your math, and if not sure, put here 40

New Keywords Processed Monthly(%):
Search Engines may never process all your keywords. Check stats, otherwise put here 90%

Best Performing Keywords (%):
% of all your keywords retained within the top 7 results on the first SERP. Check stats, otherwise put here 70%

Best Performing Keywords CTR (%):
Average CTR for Best Performing Keywords. Check CTR chart above, or your stats, otherwise put here 4%

Other Keywords CTR (%):
Average CTR for keywords that are not in top 7 results. Check CTR chart above, or your stats, otherwise put here 0.5%

Muddy Searches (%):
"Muddy" is a volume of clicks on paid ads. This can dramatically decrease SEO searches. Check your stats or put here 30%

Sales Conversion Rate (%):
Average SEO conversion rate should be between 0.1% and 1%, depends how optimistic you want to be. If not sure, put 0.3%

Average Order Value ($):
Average unit price. If not sure, put $250

Profit Margin (%):
This is your profit margin. If not sure, put 10%. It can not be more then 100%. If left blank, will be treated as 100%

Total Results (12 months):

Estimated Total Keywords Processed:
Total keywords processed within 1 year

Estimated Total Traffic:
Total traffic generated within 1 year

Estimated Total Units Sold:
Total amount of products sold within 1 year

Estimated Total Revenue:
Total Revenue generated within 1 year

Estimated Total Profit ($):
Profit = Estimated Total Revenue * Profit Margin

Results by Months:

  Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Units Sold:
Total Revenue: 
Total Profit:

  Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Units Sold:
Total Revenue: 
Total Profit:

Please Note

All calculations are estimates, all numbers are rounded. Past SEO performance is not a guarantee of future SEO performance. SEO program assumes 1 year of commitment.

It takes Search Engine 1-2 month to process results, therefore the first results generaly will not show up until the 3rd month.

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Disclaimer: Tools and calculators are provided for reference purpose only. Consulting Land disclaims any and all responsibility or liability for the accuracy, content, completeness, reliability, or operability or availability of information or material provided. For more information please refer to our Terms of Use page.