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Web Analytics

Web Analytics

By leveraging web analytics data, marketers can gain insight to not only how much traffic is coming to their sites, but how that traffic is getting there, and what users are doing onsite. This intelligence can help marketers streamline and improve their marketing efforts, and their websites.

Web Analytics Implementation

We are experts in Adobe Analytics (Former Omniture SiteCatalyst) and Google Analytics Implementations.

Setting up the right sets of analytics scripts on a website requires advanced knowledge of Web Analytics systems and an understanding of the business needs. Our Web Analytics custom implementation includes but is not limited to the following:

  • Configuration of Adobe Analytics (Former Omniture) and/or Google Analytics Accounts
  • Creation of manuals and instructions for on-page implementation of custom tracking scripts
  • Configuration of custom segments and filters
  • Configuration of Conversion Funnels
  • Creation of Attribution Model
  • Configuration of users accesses and permissions
  • Identifying KPIs and performance metrics
  • Configuring custom reports and dashboards

All the above is required to accumulate all the necessary data for future analyses and business decisions.

Audit of Web Analytics

Every business using Web Analytics systems strives to have its implementation capture the most valuable pieces of data possible to meet website objectives. Unfortunately, it is often the case that the implementations devolve over time due to ever-changing requirements, new team members, or a lack of experience.

During the audit our team will review your Web Analytics datasets, configuration, attribution, and will provide all the necessary instructions or perform required configuration to bring your Web Analytics environment in compliance with your current business needs.